Bangladesh SEO Blog

Free Webinar for Digital Marketing Strategy and Workshop on Generating ROI Plan

2011-05-16T06:11:00.009-05:00

In this modern age of digital media, traditional offline marketing for promoting any products or services are almost going to dead. Majority of the people are now tech savvy, use sorts of digital media as necessary consumer parts and also for doing collaboration. To reach to the target audience marketing people are now considering to use various digital advertising channels such as World Wide Web or Internet, Television, Radio, Mobile or any other form of digital media.

For the interactive nature of online media, advertisers are more likely to spend majority of advertising budget through online for website traffic acquisition and lead generation. Also now people pass majority of their personal time through online for collaborating with friends & family. Even they are now habitat to shop necessary things through online. For this, online media becomes an attractive channel for advertisers to promote any products or services. There are many popular and profitable online marketing channels like pay per click or PPC advertising, email marketing, social media marketing, search engine optimization, affiliate marketing, banner advertising, CPA model, display advertising etc.

Return on Investment or ROI is an important calculator in any effective digital marketing strategy. It is the indicator for overall success or failure of any marketing campaign. Successful digital marketing strategy will return positive value for any businesses. Generating an ROI plan should be first step in any online business or product promotion plan.

Calculating ROI is a useful indicator for its ability to account for several factors. An effective ROI plan covers many things like mapping out costs, planning expenditures, cost monitoring and be able to apply it to any sorts of investment.

Arman Rousta, CEO of Blueliner Marketing, LLC is going to take an interactive workshop on generating an ROI plan at Wednesday, June 29th at 1:00 pm. Blueliner Marketing, LLC is a pioneer digital marketing agency, headquarter at 55 Broad Street, New York, along with two branch offices in Bangladesh and India. The agency provides 7 pillars of Internet marketing solutions for any small to big sized businesses. Arman Routa, working as creative digital marketing strategy consultant, also arranges free webinar on various topics covering SEO, social media, mobile marketing, web analytics etc. regularly.

Hiring Professional SEO Company for Online Marketing Solutions

2011-04-09T08:02:00.007-05:00

SEO is the continuous practice of optimizing a website for some internal and external factors for increasing the search visibility and promoting the website to targeted audience. SEO is a time consuming process for gaining successful results from organic SERPs and is like an art with some technical ground. Applying SEO strategy should be handled in proper way for ignoring search engines penalty. If the SEO website optimization practice is applied in arbitrary way, it will rather hurt you than bringing some goodness.

Why should you consider to hiring professional SEO Company?

There is an on-going debate for employing professional SEO company vs. do-it-yourself SEO for online marketing solutions and bringing business websites to the higher position in organic search engine result page (SERPs). Learning and practicing SEO should be done in organic way with conveying to the search engine guidelines. SEO process is a dynamic trend that is changing regularly and engineers from search engines are always trying to develop their ranking algorithm smart enough to protect spamming and delivering best results to the search listing pages to improve better user experience. Professionals to the SEO fields should keep them up-to-date with changing trends of SEO process. In general sense almost all professional SEO companies have resources development and learning process to stay with search engine industry and world leading SEO experts.
Below are some essential issues that specify the necessity of appointing a professional SEO company for your business promotion -

Professional SEO company with several years of SEO experience with many successful projects can promise you what would be the outcome from search engines while running your website optimization & promotion process. They can also deliver you an effective SEO strategy plan that should need to be implemented or avoided for organic results.
They have defined strategy for targeting various On Page SEO factors such as researching potential keywords and targeting those in website title tag, Meta content, body text, image alt & title tag, internal linking with appropriate anchor text etc. SEO friendly website content creation with maintaining better user experience is one of the most important factors in any effective SEO strategy & online marketing solutions, a experienced SEO company can handle the task elegantly.
Experienced SEO persons research the competition of niche marketplace perfectly and design an effective SEO marketing strategy to get an edge over competition.
Professional SEO company may have predefined strategy for identifying topical communities and the relevant & most popular websites quickly, thus reducing time for link building campaigns. They also have potential link partners and experience with link acquisition process whether paid or free links.
Many SEO professionals have contact with experienced folks inside the SEO industry for certain fields. Expertise in unique areas such as press release distribution, article marketing, social media marketing, social networking, paid link acquisition etc. can bring dramatic results on the success of your effort.
Professional SEOs can identify & solve some technical and potential issues such as indexing problem, low ranking, search engine penalties, duplicate content & canonical issues, header response, caching mechanism etc. from their years of successful experience. Without several years of active practice and case study, one can’t be able to acquire those skills.

13 Useful Web Page Layout Design Tips for Better Usability

2011-02-27T05:00:00.003-06:00

Web page layout design is one the most significant parts in any user friendly website design issues for better website usability and user experience. Designers should keep web page layout easy, clutter less and consistent enough to perfectly convey website information to the users. Web page layout design should be simple to make the scan process easier for users to find and read content easily.

Also the web page layout design should be creative and user friendly to convert website visitors into paying customers. In this modern age people are more likely to shop through online and they consider many factors including website usability, better website user experience, accessibility issues etc. of company websites in the consumer buying cycle to make final purchase decision.

If you are running Google Adwords PPC advertising and other PPC marketing campaign, but your website layout is not user friendly then you may not receive successful outcomes from the online marketing campaign. Also Google Adwords system rewards sponsor ads with less cost that have relevant and user-friendly landing page. So user-friendly landing page optimization and website layout design should be the first essential step in any SEO marketing campaign for any websites. Below are some simple but essential website layout design tips for making website more usable and compelling to the potential customers.

Website designers should avoid clutter display while deigning websites. Cluttered display will lead to a degradation of performance for your website usability. Excessive use of web page elements makes the user task difficult to scan the web page and finding important information with effortless.
Structure your website for ease of use. Place the important web page elements consistently where their location can be better estimated, put important and clickable items in the same location consistently.
Place most significant page elements at the top center of the web page for getting a first look impression to users. Users naturally look at the top center of any web page at first sight, then look left, then right and scroll down the whole web page in this systematic way.
Put most important web page elements above the fold so users can get a detail idea of your website. Placing important page contents above the fold also increase website usability performance.
Don’t crowd your web page layout with items of information. Study found that it takes less time to find specific information from sparse area rather than crowded and cluttered web page layout.
Consistent alignments for web page elements such as rows, columns, text blocks, data entry fields etc. are preferred much and used widely. Align web page elements either vertically or horizontally.
Consider to designing web page layout with fluid layout design technique that will automatically adjust web page size to default monitor resolution settings. Now these days, 1024×768 pixels or higher resolution is preferred for web page layout. It is best to take advantage of using as much screen space as possible because it will fit most web page information above the fold.
For choosing line lengths first determine whether performance or preference is most important for your website. Use longer line length if reading speed is most essential. Try to stay with 75-100 characters per line. Stay with shorter line length if acceptance of your website is most essential.
Use simple fonts to web page layout for making your website more use friendly.
Be specific for page length with web page type. It is best practices to use shorter page length for home page and navigational pages. Shorter pages help users to scan web page quickly. Use longer pages to facilitate uninterrupted reading, to those pages where content reading is the main facts such as content pages.
Limit the amount of white space between page elements such as text, graphics etc. User prefer to moderate amount of white space.
Don’t consider to using heavy graphics elements. Excessive use of graphics elements and rich media will increase web page load time accordingly. Now Google apply negative SEO ranking for slow load time web pages. Also visitors are not likely to stay on websites that take longer time to load.
Use SEO semantic coding and validate website with W3C markup validation services. Check out whether website content placement is perfect in different browsers and screen resolutions.

Google Adwords PPC Advertising Fundamental: 12 Beginner Tips

2011-02-25T02:46:00.004-06:00

Pay-per-click or PPC advertising is one of the most popular paid advertising methods and an effective search engine marketing technique for promoting any products or services to the right targeted audience for any businesses. Managing PPC campaign is one of the most significant parts of any successful Internet marketing strategy campaign to the online advertisers and SEO marketers as it can generate targeted traffic instantly to any websites.

Whether your business goals are brand awareness development or lead generation, PPC advertising will bring the success very quickly. But you should optimize and build PPC campaign perfectly for getting higher paid search-listing visibility and driving potential customers to websites for getting prospective leads. Below are key issues of Awords PPC advertising fundamentals that should need to address for building an effective pay-per-click marketing campaign -

Organize your PPC advertising campaign according to website theme. A well-structured and organized PPC campaign is not only make your advertising process easy to manage but also it helps you to get maximum exposure from PPC marketing campaign.
Each PPC campaign should focus on only a specific product or service area of your business. Structure your account according to your website category and sub-category, separate your PPC campaigns by the product lines or theme group that your website is offering.
Consider to targeting at least three ad groups per campaign. The number of ad groups you need will vary according to products or services offering of your business but sticking on a minimum of 3 ad groups per campaign will ensure your account is organized with tightly themed.
Each ad group should be more specific and focus on a subcategory of the main campaign topic. Target each ad group with tightly themed keywords for a particular product or service of your business.
Target tightly themed keywords on each ad group. A small list of carefully targeted and organized keywords are far better that a large group of un-organized keywords. This also helps to write specific ads to each ad group. Consider using between 5 and 50 keywords in each ad group but it may vary depending on your business goals.
Run multiple ads within each ad group with different titles and various call-to-action (CTA) phrases. Track performance of different ads variation and find out best performing ads that are profitable for your business. Using an average of 2 to 4 ads in each ad group is ideal practice for any PPC marketing campaign. Adwords system will rotate your ads automatically if you have more than one ad in each ad group and the system delivers the best performing ads more frequently for making your paid advertising campaign profitable.
Each ad text should perfectly match to the corresponding keywords lists in each ad group. Google Adwords paid advertising platform rewards relevant, targeted and quality ads in the higher position of paid search listing page with less cost. Also relevant ads text will enhance better user experience for your website and increase return visits.
Include specific keywords into your ads title and description modestly for making your ads more relevant to the users. Even consider for using dynamic keywords insertion feature into your Adwords PPC adverting campaign. This will decrease unnecessary clicks and reduce pay per click advertising costs.
Write your ads title and description according to Google advertising policies and make them compelling and relevant to your landing pages. Include strong call to action phrases for indicating potential customers about your business and clear them what type of action they can do on your site. Some call-to-action phrases are “Buy Online”, “Call Today”, “Sign Up Today”, “Get a Free Quote” etc. Avoid using general CTA phrase such as “Click here”, “Visit our Website” etc.
Include unique selling points into your ads text to get an edge over competition and make your ads outstanding. Consider for looking at your competitor’s ads and try to make your ads different by highlighting your unique selling points.
Don’t use same keyword in different ad groups or campaign in your Adwords account. Google Adwords paid advertising platform only rewards one ad per advertiser account for a single keyword to show in the paid search-listing page when the keyword is triggered. Using same keyword for several times will compete each other and increase competition & cost per click (CPC) costing for getting listed in sponsored search engine result pages.
Monitor your PPC campaign performance and review various Adwords statistics regularly. Always check ads & keywords click through rate (CTR), quality score, keywords status, keywords performance report, ads average position in paid listing, keywords first page bid estimate, users search query report etc. Refine ad groups keywords list, adjust CPC bids, apply different keywords match options etc. and track performance accordingly for each change.

SEO Article Writing for Website Traffic Generation

2011-01-01T23:25:00.004-06:00

Content is king for any successful SEO strategy and marketing process. Search engines like fresh, original content and give more weight for regular updating. Updating your website with fresh articles or blog posts with optimizing them for SEO best practices will help your website for better presence in organic search engine result pages.

Also on going SEO optimized articles and blog posts will drive massive amount of natural traffic from organic search engine listings. Below are some facts and useful tips for SEO article writing and driving natural traffic from organic SERPs.

Know your audience and research the niche fields for your target audience, what they need, what type of content they are seeking for etc. You will be benefited from knowing the topics that they find interesting and their preferences. You can easily make your articles very focused and create attention from potential visitors.
Discover the best keywords for your niche marketplace. The very initial and important process of SEO articles writing is proper keyword research. Use free keywords estimation and suggestion tools such as Google Keywords External, Wordtracker free keywords suggestions etc. for getting the keywords identifiers of your selected keywords. From those free tools you will get in seconds hundreds of keywords that are popular and related to your target marketplace. The best keywords to target are those that are not extremely competitive but are still very profitable. Also try to discover less competitive keywords that still don’t be targeted by your competitors.
Don’t use more than 2-3 primary keywords in your articles. Identify related terms & identifier and target them accordingly. But don’t misuse of using related terms very much, rather it will hard the total SEO process.
Target primary keywords in prominent places of your articles for best outcomes. For maximum exposure, target keywords in Title, Description tag, first and last paragraph in articles body and in some other part in article body like header tag, sub-header etc. Target keywords naturally, don’t make as keyword stuffing. The main goal should be to create an article than can be readable by web audiences. Don’t make it only for search engines.
Don’t use duplicate content for your articles. SEs don’t like duplicate content and now apply many filtering options for not showing duplicate content in the organic search result listing pages.

Google Instant Basics and Its Impact on Google Adwords

2010-12-18T09:09:00.010-06:00

Google had just brought out another new product Google Instant in September 2010 for giving a better search experience for web users. Google is constantly trying to give us better user experience and Google Instant is one of the features as Search As You Type. It automatically shows related popular results for a query that begins with those letters. Google representative claims that they apply here real time algorithm for predicting the rest of the results of the query based on the popular search terms made by other web users. In this way, Google instant is trying to read human mind as artificial reasoning.

So what is Google Instant?

Google instant is a new search platform for reducing time by showing relevant results when a query is typed by web audience. Just in a word, Google instant will help users to find information faster than before (can save 2-5 seconds per search). By getting immediate feedback from search results, users are able to refine their searches more quickly and get the expected results.

New Impression Counts Technique and Google Adwords?

So how it will affect Google Adwords performance, according to Google official statement, Google instant will not change the way ads are served. But it has introduced a new meaning to impression. In this new system, an impression is counted if a user takes an action to choose a query, for example -

1. Presses the Enter key or clicks the Search button or by selecting one of the predicted results
2. The user begins to type a query on Google and Clicks a link on the results page
3. User stops typing and the results are displayed for a minimum of three seconds

Are not some bad Impacts on Adwords?

Here is the point for 3 seconds, if a user is taking more than three seconds for some irrelevant purpose like receiving a phone call, talking to colleagues, watching the prediction results etc. then there will be counted an extra impression which overall makes an impact in average CTR & Quality Scores. Also there is possibility, Google Instant real time search may give results which are not exactly related what the user is looking for.

Suppose, a user tries to find out more information about floweret. The user enter flowe in search box, may be there are predication and suggestions as flowers, flower girl dresses, flower factory, flower meanings etc. based on search term flowe, but may be not for floweret. So in case, users make extra impression for those keywords unintentionally.

So Google Instant is not harming SEO process by making some extra impressions?

I am so simple a guy who can’t claim this thinking with stress. I am just struggling for feeding my family and passing my life in this way. I don’t have much time for thinking about it and claiming my thoughts.

Is there anyone who can let me know the answer?

Though according to Google in Adwords help section -

Google Instant can improve the quality of your clicks since it helps people search using terms that more directly connect them with the answers they need. Therefore, your overall campaign performance could improve.

Effective and Affordable SEO Services from Bangladesh SEO Expert

2010-07-12T15:51:00.017-05:00

Search engine optimization is the practice of optimizing a website by applying many factors from search engine guidelines to increase natural traffic from SERP results. Search engines are always working towards to improve their algorithm for returning more accurate results for user quires. Now search engineers are more keen to optimize user experiences by filtering unimportant contents/web pages from search engine result pages. If your website cannot be found or indexed by search engines, then you are going to missing out the majority of prospective visitors for your targeted keywords. SEO will not only help you to make your content available for engine bots but also improve website usability by applying targeted keywords/query terms to their expected position. An effective SEO strategy & services can boost your business opportunities by optimizing websites for targeted keywords to the prospective customers.

I have expertise for the following SEO strategy and online promotion services -

On-Page SEO Auditing

On-Page SEO auditing is the process of evaluating how search engine friendly a website is and also optimizing various on page SEO metrics to improve the site visibility, reach and accessibility. On page SEO optimization is a vital step for any successful and effective SEO services.

The following factors/metrics are reviewed during the On-Page SEO auditing -

Site Architecture Analysis
Usability and Search Friendliness Check
On-Page Keyword Prominence Evaluation (Keyword targeting in Title Tag, Internal Anchor Text, Header Tag, Page Content, Meta Description, Meta Keyword, Image Alt Tag etc.)
Relevance of website’s Primary Subject Matter to User Queries
URL Structuring Analysis
Robots.txt File Review
Header Response Analysis
Server, Hosting & IP Issues Check

Off-Page SEO Auditing

Off-Page SEO auditing is the process of evaluating how popular a website is in the topical community, global link popularity of the site, historical performance of site as measured by time spent on pages, clickthroughs from SERPs, direct visits, bookmarks etc.

The following factors/metrics are reviewed during the Off-Page SEO auditing –

Total Number of Index Pages to the Important Search Engines
Total Backlinks of Site
Global Link Popularity of Linking Site
Topical Relationship of Linking Page
High Weighted Directory Listing
Global Visitors Demography Analysis
Anchor Text of Inbound Links
Text Surrounding the Link
Google Pagerank, Alexa Rank, Compete Rank etc.
IP Address of Linking Site
Bad Neighborhood Check

Keyword Research & Targeting

Keyword research is the first step for implementing a successful SEO strategy for any website. The initial step in the keyword research and targeting process is uncovering popular terms and phrases that searchers regularly use to find the content, products, or services that a website offers. Keyword research is a complex but a very important process of choosing and implementing niche-related terms that comply with the criteria that they have the highest relevance, low or reasonably high competition level and high conversion rates. By applying appropriate keywords in prominent positions of a page content (Title, Meta Description, Header Tag etc.), web content publishers not only improve better user experiences for their websites but also help the search engines to make the ranking process accurately. Search engines return a list of relevant results according to user’s query, order them by measure of importance and hope that the searchers find what they are seeking.

A simple step-by-step process for keyword research to learn more about your market and about your competition –

Create an initial list of keywords relevant to your industry and what your website or business offers
Get a daily or monthly count for the keywords in your list by using the various keyword research and estimate tools
Expand your list of keywords and phrases by adding new terms, synonyms that the various keyword research tools suggest
Evaluate selected keyword competition and difficulty using estimation tools

Link Building Service

Link building is the process of gaining inbound links for a website. Since links are the most integral part of the Internet as they connect sites into a web, it is quite natural that they play the most important role in search engine algorithms and hence in building a successful, highly ranked website. The goals of link building are centered on improving the visibility, reach & accessibility of web content. There are many ways in link building process.

Contact Details:

I am always available at the following messenger addresses -

GTalk: ras4web(at)gmail(dot)com
Yahoo Messenger: ras4web(at)yahoo(dot)com

Email: ras4web(at)yahoo(dot)com

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Optimize User Experiences for Best Performance of Websites and Achieving Goals

2010-03-26T10:59:00.017-05:00

The term “User Experience” is very important for all kind of websites, website designers, developers and website planners. Optimizing user experiences would increase performance of any websites and help to achieve the main goal of your business. What types of website you handle, from shopping sites to business-to-business (B2B), business-to-consumer (B2C) and / or for any kind of company websites, optimizing user experiences should be the first job.

So this is the time to learn the meaning of user experience. The term is described differently from sorts of user experience professional and organizations. Below is a short brief of this term -

User Experience Definition from Wikipedia -

User eXperience (UX) is about how a person feels about using a system / product / services. User experience highlights the experiential, affective, meaningful and valuable aspects of Human-Computer Interaction (HCI) and product ownership, but it also covers a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, as it is about an individual’s feelings and thoughts about the system. User experience is dynamic, because it changes over time as the circumstances change.

User Experience Definition from Nielsen Norman Group –

"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features. In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

User Experience Definition from SitePoint –

The term "user experience" refers to a concept that places the end-user at the focal point of design and development efforts, as opposed to the system, its applications or its aesthetic value alone. It's based on the general concept of user-centered design.

Design websites to ease and encourage efficient and effective human-computer interactions. Designers should ensure every effort to decrease the user’s workload by taking advantage of the computer’s capabilities.

Optimizing user experiences is SEO best practices for any websites. Below are some guidelines for optimizing best user experience of any websites -

Minimize Page Download Time

Minimize the time required to download a Web pages. The best way to facilitate fast page loading is to minimize the number of bytes per page. There are also many development techniques to decrease website download time.

Show Users the Required Download Times

Indicate users the time required to download an image or document at a given connection speed. Providing the size and download time of large images or documents gives users sufficient information to choose whether or not they are willing to wait for the file to download. One study concluded that supplying users with download times relative to various connection speeds improves their Web site navigation performance. A sample of websites download time -

Connection Rate - Download Time
14.4K - 167.31 seconds
28.8K - 88.26 seconds
33.6K - 76.96 seconds
56K - 49.86 seconds
ISDN 128K - 21.65 seconds
T1 1.44Mbps - 10.28 seconds

Avoid Displaying Unsolicited Windows or Graphics

Do not show unsolicited windows or graphics ‘pop-up’ to users. Surveys from users have shown that unsolicited windows or graphics that ‘pop up’ are annoying and distracting when they are focusing on completing their original activity.

Format Information Properly for Reading and Printing

Prepare information with the expectation that it will either be read online or printed for offline. Documents should be prepared that are consistent with whether users can be expected to read the document online or offline. One study found that the major reason participants gave for deciding to read a document from print or to read it online was the size of the document. Long documents (over five pages) were printed, and short documents were read online. In addition, users preferred to print information that was related to research, presentations, or supporting a point. They favored reading it online if for entertainment.

Help Users to Remember Information on a Website

Assist users to remember information from place to place on a Web site. Users can memorize relatively few items of information for a relatively short period of time. This ’working memory’ capacity tends to lessen even more as people become older. One study found that working memory for the younger group performed reliably better than the older group.

When users have to remember information on one Web page for use on another page or another location on the same page, they can only remember about three or four items for a few seconds.

Employ Users’ Terminology in Help Documentation

When giving guidance about using a Web site, use the users’ terminology to describe elements and features. There is varied understanding among users as to what many Web site features are called, and in some cases, how they are used. These features include ’breadcrumbs,’ changing link colors after they’ve been clicked, the left and right panels on the homepage, the tabs at the top of many homepages, and the search capability.

The average website’s user experience is not very supportive for users or customers. As a result, the websites fail to provide business value or website purpose because they ultimately turn prospects away rather than turning them into leads. The only good news is that most sites can dramatically enhance their value by simply following a few more usability guidelines, and thereby offer a more user-centered environment or user experiences.

RSS Feed - SEO Best Practices and Benefits of RSS Feed

2010-03-16T05:25:00.026-05:00

RSS technology is a great format for gathering and distributing web content from various sources across the Web, including newspapers, magazines, websites and blogs. It is a method of distributing links of content of your web site so that webmasters or others could use it for various purposes. In a word we can say RSS is a mechanism to syndicate your web content.

RSS is a dialect of XML. All RSS files must conform to the XML 1.0 specification, as published on the World Wide Web Consortium (W3C) website.

What is RSS?

RSS is an acronym for Really Simple Syndication. RSS as introduced by Netscape in 1999 then later abandoned in 2001 stood for "Rich Site Summary." Another version of RSS pioneered by UserLand Software stands for "Really Simple Syndication." In yet another version, RSS stands for "RDF Site Summary."

It allows you to syndicate your site content. RSS defines an easy way to share and view headlines for news and web contents from your hand very easily.

The source of an RSS is called a feed or web feed. When anyone subscribes to a feeds, suppose news feed for a particular topic, he or she will get a set of headlines of the particular topics. All headlines of that topic are automatically delivered to the person. The person can decide to read which article by scanning the headlines very rapidly.

Benefits of RSS

RSS was designed to show your interested or selected data. Web Users usually have to check your site content by visiting regularly to your websites. This is so time consuming for many situations. With a RSS feed or News feed they can check and get updated of your site's new content by using an RSS aggregator or RSS reader. Since RSS data is small and fast-loading, it can easily be used with services like cell phones or PDA's. So in a word, RSS feed enable users to bring the web news headlines or web content to a single location.

How to Make a Simply RSS File

You can make your own RSS application or use third party RSS software. All the heart of an RSS file is "item." The items are enclosed within a channel. No matter what version of RSS you are going to use, your file will have to include at least one item. Items are generally like as search engine result page (SERPs) snippet and having information Title, Short Description and Link of the web content. A short brief of those fields are below -

<channel> - The RSS <channel> element describes the RSS feed.
<item> - Each <item> element defines an article or "story" in an RSS feed.
<title> - The main title of the web content. Try to write a best described title for your content to improve better conversion rate.
<description> - A short description of the content.
<link> - The web address of the web content.

Below is a very simple RSS file -

<?xml version="1.0" ?>
<rss version="2.0">
<channel>

<title>Bangladesh SEO Blog</title>
<description>This is discussion blog of Search Engine Optimization, Search Engine Marketing, Website Usability, User Experiences and many more.</description>
<link>http://ras4web.blogspot.com/</link>

<item>
<title>Bangladesh SEO Company</title>
<description>A review list of SEO expert Bangladesh, SEO consultant Bangladesh, SEO company in Bangladesh. Choose the right SEO company and SEO specialist Bangladesh that will work best for you.</description>
<link>http://ras4web.blogspot.com/bangladesh-seo-company</link>
</item>

<item>
<title>SEO Services Bangladesh</title>
<description>We provide SEO services very successfully with a affordable price. Send your details to get a quote. We do organic SEO for any niche business.</description>
<link>http://ras4web.blogspot.com/bangladesh-seo-services</link>
</item>

</channel>
</rss>

There are also many RSS <item> Reference that you can use.

<author> - Specifies the e-mail address to the author of the item
<category> - Defines one or more categories the item belongs to
<comments> - Allows an item to link to comments about that item
<enclosure> - Allows a media file to be included with the item
<guid> - Defines a unique identifier for the item
<pubdate> - Defines the last-publication date for the item
<source> - Specifies a third-party source for the item

SEO Best Practice for RSS

List your RSS Feed across the Web, RSS Directory and RSS Engine

There are many RSS directories, RSS search engine that accept RSS feeds. RSS feed submission is an important step of any successful SEO service plan for any websites for attracting potential visitors to any websites. There are also many free and paid software to submit RSS feeds to various RSS directories. Try to collect and build a list of more specific feed lists, aggregators, portals and also other blogs & news sites that can put your posts in front of those audience that are ardent about your topic.

Put Absolute URLs in Your Feed

There are many good and bad guys, may be going to scoop up your feed and re-publish it, including the links. If you use absolute URLs in your feed (e.g. http://ras4web.blogspot.com/2009/07/rasel-chowdhury-bangladesh-seo.html) rather than relative URLs (e.g. /rasel-chowdhury-bangladesh-seo.html) your chances of getting link equity and PageRank back from those who re-publish goes up significantly.

Record Feed's Click Through Rate and Conversion Rate

By tracking feed properly, you can determine the posts that received the greatest / fewest clickthroughs. You can also determine which topics are popular to your targeted audiences. You can make a great decision to improve better user experience for your website content. There are many web analytic or tools to see how many links each post has earned.

Today many websites use RSS feed, and more web users understand its usefulness every day. With RSS, information on the web becomes easier to find, share and webmaster can spread their site's information more easily.

Ebizzsol Trip Buddy Team with Slogan - Branding Bangladesh in Tourism

2009-08-08T01:24:00.014-05:00

Bangladesh is a small country with abundance of life and color. It’s the land of green country side, serpentine rivers, picturesque hills and long sandy beaches. No other country has so much unique natural phenomenon than Bangladesh. Such as - World’s longest unbroken sandy sea beach Cox’s Bazar, world’s biggest mangrove forest the Sundarbans which is the only habitat for the Royal Bengal Tigers, world’s largest tea garden, Asia’s two of the longest and most important rivers the Ganges and the Brahmaputra flows down to the middle of the country and merges together finally falls into the Bay of Bengal.

A country of such pride, glory, heritage and natural beauty should be a dream destination for tourists around the world! Unfortunately, Bangladesh is still not a dream destination. Though there exists some websites in this sector but none of those is up to the mark of a complete categorized information base.

TripBD, a product of eBizzsol.com comes with the motto “Branding Bangladesh in Tourism” to solve these problems and to present Bangladesh as an eye catching travel destination in a well sorted way.

A Short Brief about TripBD

www.tripBD.com is a community based information portal for Bangladesh travel, hotels and destinations. It contains all the information of destinations’ description & history, transportation, to do and to see, places to stay and others available facilities about all the places of Bangladesh where every tourist should go. It also gives the pricing of all the travel related facilities of every destination around Bangladesh. The pricing is cataloged bearing in mind of every economic class tourists, so that everyone can enjoy the natural beauty of Bangladesh within their budget.

It may be impossible for a single effort to fill up the deficiency of the decade long negligence on the field of travel and tourism but TripBD takes a giant step forward to do that. It has included a social flavor to it to interact with people for enhancing its journey.

Yahoo, Microsoft Search Deal and Global Search Marketplace

2009-08-05T01:18:00.019-05:00

Finally Yahoo and Microsoft have established an agreement for 10 years that will improve the Web search experience for users and advertisers with regulatory approval and both trust that will be in place by early 2010. Microsoft has unveiled a press release through Microsoft, Yahoo! Change Search Landscape.

SEOs and Internet Marketers should need to give close attention about the deal of changing search landscape by Yahoo and Microsoft. The impact of this web search experience has summarized by many world renowned Search Engine Optimization expert earlier times. The brief of this deal is shared by this Web Surfer -

Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the Internet.

The key terms of the agreement are as follows:

The term of the agreement is 10 years.
Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing web search platforms.
Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology.
Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process.
Each company will maintain its own separate display advertising business and sales force.
Yahoo! will innovate and “own” the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology.
Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network of both owned and operated (O&O) and affiliate sites.
Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88% of search revenue generated on Yahoo!’s O&O sites during the first 5 years of the agreement.
Yahoo! will continue to syndicate its existing search affiliate partnerships.
Microsoft will guarantee Yahoo!’s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country.
At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million.
The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.

But actually the majority of global search market share is captured by Google according to many leading digital media measurement companies and the join ventured companies didn’t spell out Google in the official announcements except for a link on the Yahoo blog post, but which other company “dominates more than 70 percent of all search”?

The reality is that Google controls the large majority of search market share on one hand and even more of the advertising dollars that flow through search, on the other hand. Clearly, Microsoft desperately wants a piece of this cake, and it won’t settle for a small one.

Search Engine Market Share by Hitslink

According to Nielsen reports May 2009 data for the Top U.S. Search Providers. Total U.S. searches increased 20.3 percent year-over-year, from 7.8 billion in May 2008 to 9.4 billion in May 2009.

According to comScore, Inc. monthly comScore qSearch analysis of the U.S. search marketplace. In June 2009, Americans conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share. Microsoft Sites grabbed 8.4 percent market share, a 0.4 percentage point gain versus May, after introducing its new search engine, Bing.

So what you think about the global search market share and the agreement?
Will the agreement change the percentage of present search share?
How Google takes this search deal?

Time will say everything about the Web search experience for users and advertisers.

References:

Microsoft, Yahoo! Change Search Landscape - http://www.microsoft.com/Presspass/press/2009/jul09/07-29release.mspx
Nielsen Announces May U.S. Search Share Rankings, With Total Searches Increasing 20 Percent Year-Over-Year - http://en-us.nielsen.com/main/news/news_releases/2009/june/video_data_may_2009
comScore Releases June 2009 U.S. Search Engine Rankings - http://www.comscore.com/Press_Events/Press_Releases/2009/7/comScore_Releases_June_2009_U.S._Search_Engine_Rankings
Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO - http://www.seomoz.org/blog/top-10-things-the-microsoftyahoo-deal-change-for-seo
Microsoft-Yahoo Search Deal: The Most Important Facts (And Some Opinion) - http://www.techcrunch.com/2009/07/29/microsoft-yahoo-search-deal-the-most-important-facts-and-some-opinion/
Live Blogging The MSFT - YHOO Search Deal Press Conference - http://searchengineland.com/live-blogging-the-microsoft-yahoo-search-press-conference-23202

Effective Title Tag for Successful Ranking and Attracting Visitors

2009-08-04T01:44:00.005-05:00

Title Tag of a web page comes into view at the top in a user’s browser window and help drive click-through-rates from the search engine results pages. Viewing title tag from the search engine indexing results anonymous visitors make decision whether to visit sites and pages. It is in the head of the HTML document, and is the only piece of “meta” information about a page that influences relevancy and ranking.

In document analysis, search engines look at whether the search terms are found in important areas of the document - the title, the Meta data, the heading tags and the body of text content. For keyword placement, title tags are the most critical element for search engine relevance and the most invaluable terms for rankings in the search engine result pages (SERPs).

Successful SEO Services should optimize title tag properly as it is one the most prominent factors in On-Site SEO Optimization process. The following rules will assist to make the best title tags possible:

Brand your traffic - Use the title of your business or brand at the beginning or end of every title tag to help searchers know where they're going and to increase return visits. Naturally consumers are willing to pay more for a "brand name" product than an off-brand or store brand item of the same type - apply this logic to the SERPs and you'll find that users will go further down the rankings to click on a "trusted" brand.
Limit length of characters (including spaces) - There's no reason to cut off the last word and have it replaced with a "..." Note that each search engine supports separate length of title tag to show in SERPs.
Include keyword phrases - This one may seem obvious, but it's critical to prominently include in your title tag whatever your keyword research shows as being the most valuable for capturing searches. It doesn't have to be the first words, but it should be the semantic and logical center of attention.
Target longer phrases if they're relevant - Choosing what keywords to include in a title tag, it will be benefited to use as many as are completely relevant to the page at hand, while remaining accurate and descriptive. Thus, it can be much more valuable to have a title tag for Bangladesh SEO company like "BD-SEO | Effective SEO Services in Bangladesh with Reasonable Price" rather than simply " BD-SEO | SEO Services Bangladesh" - including those additional terms that are both relevant to the page and receive significant search traffic can bolster your page's value.
Use a divider - When splitting up the brand from the descriptive, majority like to use the "|" symbol (aka the pipe bar). Others choose the arrow ">" or hyphen "-", and both work well.
Target searcher intent - When writing titles for web pages, keep in mind the search terms your audience employed to reach your site. If the intent is browsing or research-based, a more descriptive title tag is appropriate. If you're reasonably sure the intent is a purchase, download, or other action, make it clear in your title that this function can be performed at your site, e.g. "SEO Geek | Bangladesh SEO Company" for a title tag of Bangladesh SEO Company.
Be consistent - Once you've determined a good formula for your pages in a given section or area of your site, stick to that regimen - you'll find that as you become a trusted and successful "brand" in the SERPs, users will seek out your pages on a subject area and have expectations that you'll want to fulfill.
Repeat in the headline - Re-using the title tag of each page as the H1 header tag can be valuable from both a keyword targeting standpoint and a user experience improvement. Users who go to a page from the SERPs will have the expectation of finding the title they clicked - deliver and you've fulfilled that obligation. Users will be more likely to stay on a page they're reasonably certain fits their intended goal or query.

You will not receive much traffic if the title tag is not effective, unfriendly or poorly written. Keeping it relevant, compelling and accurate are key to ranking well. So build a dazzling "title tag" for drawing interest to the visitors and also for successful rankings.

Trying To Be a Poet But Could Not

2009-07-30T07:56:00.010-05:00

I wrote a poem (so much confused really it is a poem) in my student life for my Alien and thought I will continue my writing in my whole life. But I could not continue it because no one can not be everyone and also I could not listen the poem to my Alien. Also I have no creative / comic mind to write a poem. Time to time my life going to be as robotic life and many of friends (specially Alien) say I am a Machine Man (Jonthro Manob).

But really am I a machine man? Ohh sure I do not mention who is my Alien. So Guess?

And I have dedicated the poem to my Alien...

Tumi shundor, khubi shundor
Ki r kori?
Shodu thakiea thaki
Ek polok dristite
Tomar duto chokker dike
Jekane ache ek onabil shopno,
Achea kicu dustomi, r kicu cholona
Thobo o ami thakiea thaki, tomar dike
Nirobe kicu nona shopno niea
Jekane akash mishe gelo
Shagorer govir jolea
Ki r kori?
Erpor o thakiea thaki
Tomar duto choker dike
Jekane ache kicu kolpona,
Jekane mishea ekkakar holo
Amar khono jiboner shob ostitto
Jar kono shoro nei,
Nei kono shes
Thobo o ami oppekkai thaki
Khokon shunbo shei kotha ti
Bolbe amai lokkiti
Will u marry me?
That I hold in my mind,
With a deep secret
Kintu ki r kori?
Erpor o thakiea thaki
Meghla akasher dike
R vijte thaki
Pin pin bristi te
Nei kono tension jiboner
Shodu vabi
Kokhon hobe tumi amar, shodu amar
Jhokon milbe duto rhydoi
Ek chilte ruddroer khelai
Jekane thakbe na kono ondhukar
Thakbe na dusto pritibir sporsho
Thakbe shudu...

To be continued…

Duplicate Content and Canonical Issues Solved by rel=canonical Tag

2009-07-28T03:20:00.020-05:00

One of the most common and problematic issues for website builders, particularly those with larger, dynamic sites powered by databases, is the issue of duplicate content. Search engines are primarily interested in unique documents and text, and when they find multiple instances of the same content, they are likely to select a single one as "canonical" and display that page in their results.

If your site has multiple pages with the same content, either through a content management system that creates duplicates through separate navigation, or because copies exist from multiple versions, you may be hurting those pages' chances of ranking in the SERPs. In addition, the value that comes from anchor text and link weight, through both internal and external links to the page, will be diluted by multiple versions. A effective SEO strategy plan must include the solution of dulicate content and canonical versions of a website for successful ranking in search engine result pages (SERPs).

Good news comes that a few days ago Google and other search engines announced support for a canonical link element rel="canonical" that can help site owners with duplicate content issues.

This tag permits you to publicly stipulate your preferred version of a URL. If your site has identical or vastly similar content that's accessible through multiple URLs, this element provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. To do this, specify a link tag in the head section of your page content:

The above tag indicates to the search engine crawlers that the URL it is present on should be represented canonically to http://www.mydomain.com/services. The following would eliminate the duplicates of http://www.bangladesh-seo-company/services -

http://www.bangladesh-seo-company.com/services?trackingid=420
http://www.bangladesh-seo-company.com/services?sessionid=bdseo420
http://www.bangladesh-seo-company.com/services?printable=yes&trackingid=seoexpertbd420

A few technical concepts to implement the rel=”canonical” attribute:

The URL paths in the link tag can be absolute or relative, though representatives from search engines recommend using absolute paths to avoid any chance of errors.
The attribute tag can only point to a canonical URL form within the same domain and not other domains. For example, the tag on http://seobangladesh.mysite.com can point to a URL on http://www.mysite.com but not on http://www.yoursite.com or any other domain.
The tag allows slight differences content with canonical version
If the rel="canonical" returns a 404 then search engine crawlers continue to index your content and use a heuristic to find a canonical, but it is recommend that you specify existent URLs as canonical
rel="canonical" can be a redirect. Google will then process the redirect as usual and try to index it

The new tag attribute also supported by major search engines Yahoo, Bing and Ask. You can learn more about the new tag attribute rel=”canonical” from Yahoo, Bing and Ask and also how they handle it.

Nofollow Effects in PageRank Sculpting

2009-07-25T01:43:00.002-05:00

PageRank sculpting is the process of redistribute PageRank to important pages. The goal of PageRank sculpting is to increase current search engine rankings by simply altering the crawlable linking structure of a website. There are many options for sculpting pagerank. Using Javascript, iframe, Flash, form, rel="nofollow" we can easily control the link level PageRank.

rel="nofollow" as a PageRank Sculpting

This is the most popular choice for sculpting PageRank for many reasons as follows -

It is officially supported and endorsed by Google and other major search engines as a way to prevent the flow of PageRank through links
It is easy to implement. All you need to do is add the attribute to any anchor tag to stop the flow of PageRank through that link
It allows precise control over PageRank flow, since the nofollow attribute can be applied at the single-link level (as opposed to affecting the entire page)

Google publicly informed the SEO community that all paid links should include the nofollow attribute as a good reason to believe that the attribute really does block the flow of PageRank. Additionally, Google has said that they do not use nofollowed links for discovery, and nofollowed links do not pass anchor text either.

Google Clears Nofollow Effect in PageRank Sculpting

Google recently unveils very craving secrets for seo world about pagerank sculpting. According to Google we can still Sculpt PageRank. But we can not do it with Nofollow method. The head of Google Web Spam team Matt Cutts says about pagerank sculpting in his blog:

So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow would have flowed two points of PageRank each (in essence, the nofollowed links didn’t count toward the denominator when dividing PageRank by the outdegree of the page). More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.

Randfish from SEOmoz has pictured the difference of old pagerank algorithm & effect of nofollow sculpting with new pagerank algorithm & effect of nofollow sculpting very clearly in his blog pagerank sculpting.

Tragically, while this action won't hurt spammers or those seeking to manipulate Google, it will seriously harm many thousands of sites that have employed nofollow internally as it was long considered a best practice. It is suspected that it will be several years and many re-designs before a lot of sites are able to clean up this solution-turned-problem. While Google has said that linking out to "good places" provides some value, that merely suggests that webmasters and site owners should select good resources editorially and link to them with live, followed links.

Finally it is clear that we can not save our pagerank point by providing links with nofollow attribute. So it is wise to give a outbound link to important resources for sculpting pagerank.

Apply Katamari Philosophy - Technique for Start Blogging

2009-07-21T23:25:00.002-05:00

The Google Engineer Matt Cutts delivered a 50 page presentation named Straight from Google - What You Need to Know at WordCamp San Francisco 2009. The head of Google’s Webspam team Matt Cutts talked about PageRank, the concept behind it and why SEO avoid Backlink Obsession (BO), and how good Wordpress as a platform on your SEO.

During delivering presentation, Google Engineer brought up “Apply Katamari Philosophy”.

But what is Katamari-Philosophy?

Katamari is a Japanese word for Clump which means a group of things clustered together or a compact mass.

Matt Cutts indicated by mentioning Katamari Philosophy to start your blog with a small relevant niche and gain authority by branding.

Choose Right Company for PSD to XHTML Conversion Service

2009-07-15T23:05:00.003-05:00

In the modern era “PSD to XHTML” conversion services are very attractive and craving a lot of demands. You have designed your site but do not know how to convert your design PSD into a coded layout to make the site live. Many companies provide this service differently. So it is very important to check services of that company that are you are going to hire for converting designs into HTML/XHTML/CSS code. The following guidelines must be considered for psd-to-xhtml conversion service.

W3C Valid XHTML/CSS Markup

Websites have to WWW Consortium standards compliant. It allows Internet users to check HTML documents for conformance to HTML or XHTML standards. It also provides a quick method for web page authors to check their posted pages for mark-up errors.

Cross Browser Compatibility

Cross-browser means websites look good with all versions of all browsers. For March 2009 according to Onestat.com (provider of real-time intelligence web analytics) the global usage share of Internet Explorer - 79.79%, Mozilla Firefox - 15.59%, Apple Safari - 2.65%, Google Chrome - 0.86%, Opera - 0.54%, Netscape - 0.31%. Onestat's statistics is based on a sample of 2 million visitors divided into 20,000 visitors of 100 countries each day.

SEO Semantic Coding

SEO semantic coding improves how easily search engine crawlers can detect the meaning of your web page. When a search engine spider visits your web page to index it, it generally extracts the text from the code so it knows which parts of your web page are readable to humans.

Accessibility Guidelines

Accessibility refers primarily to the technical ability of users to access and move through your site, as well as the ability of the site to serve disabled or impaired users. For SEO purposes, the most important aspects are limiting code errors to a minimum and fixing broken links, making sure that content is accessible and visible in all browsers and without special actions.

You can also consider the following services/attributes from your hiring psd-to-xhtml company.

Mobile Device Compatibility
Screen Reader Compatibility
Dom(Prototype, JQuery, mootools etc) based Effect Implementation
Table Less Tabular Data Coding
Various Layout Options like Layout Width, Header/Footer Stretch, Horizontal Alignment, Vertical Alignment etc.
Optimizing Image Quality
Resizable Fonts
sIFR (Shaun Inman Flash Replacement) Implementation
Dynamic Menus and Dynamic Rollovers
Intelligent Human Readable Naming Conventions for HTML Elements
Proper Commenting for Usability

There are many other attributes for psd-to-html conversion services. Here I only discussed most important services that you should consider when hiring company.

Important Resources

XHTML Validator – http://validator.w3.org/
CSS Validator – http://jigsaw.w3.org/css-validator/

Right Internet Marketing Channels for your Business

2009-07-14T22:49:00.002-05:00

An investor comes to you with vast amount of money to invest in a single Internet marketing channel to promote his business/product. Then which channel will you go? Truly speaking it is not very easy to select marketing channel. From the strategic point of view you have to know about company’s present situation and target situation. Knowing the goal/answers you can easily select channel of marketing opportunities. Here is a checklist to choose which Internet Marketing Channel is right for Your Business.

Display Advertising – Placing ads on niche related third party websites to generate traffic and the goal of make branding.

Email Marketing – The method of gathering email address from potential leads or business people and delivering email messages to notify product update or marketing.

Pay-Per-Click Advertising (PPC) – The process of bidding for placement at search engine’s sponsored page to gain visibility when relevant quires are performed.

Search Engine Optimization (SEO) - SEO is the practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines and earning better rankings in the "organic" results of the major search engines.

Online Public Relations - Public relations is mainly a function of reputation management and presence in media in order to earn branding and traffic.

Affiliate Marketing – The process of promoting or selling your products through third party sites by making a partnership.

Social Media Marketing (SMM) - The process of leveraging social media platforms to earn visibility and traffic. Social media marketing, while its concept and fundamentals have been around for a while, has changed remarkably now this time. Social media optimization is only effective if a marketer can convince others to link to material, not by asking, but by creating fantastic content.

Viral Content Campaigns - The processes of generating creative content that will help spread your branding/marketing message and earn traffic. The true power of a viral message derives from its ability to spread rapidly, naturally and without encouragement. To a marketer, this is bliss – rather than forcing or re-enforcing a concept, their work is done for them by the very people they hope to reach.

Conversion Rate Optimization (CRO) - The method of improving the path from landing page to conversion to get more leads/signups/customers.

The chart below represents the opinions of Rand Fishkin from SeoMoz and his interactions with other marketers only. From this chart we can easily predict the cost of marketing channel with effort to gain return of investment (ROI).

Michael Jackson's Death and Search Engines Respond

2009-07-13T22:45:00.001-05:00

June 26th, 2009 was a shocking day for Search Engines that the news of Michael Jackson's Death passed very speedy through across the Web. The events of Thursday demonstrated that Google is declining behind in the emerging real-time web. It was 3 hours and 17 minutes after TMZ first declared Michael Jackson had experienced cardiac arrest before it appeared as an auto completion suggestion on Google's homepage. In the technology age that is a huge amount of time. During 3 hours and 17 minutes newbie searchers may choose to go somewhere other than Google to get the information they want.

It was impressed by the speed of information distribution and very surprised to see which site posted the news first. Wikipedia is still the fastest news aggregator. It was quicker than Twitter and much faster than Google.

Google official representatives responded to complaints of the Google News delay with the following explanation:

The spike in searches related to Michael Jackson was so big that Google News initially mistook it for an automated attack. As a result, for about 25 minutes yesterday, when some people searched Google News they saw a "We're sorry" page before finding the articles they were looking for.

For more info about Google official visits…
http://googleblog.blogspot.com/2009/06/outpouring-of-searches-for-late-michael.html

Here I only considered Google search engine because about 64% of total U.S. search share is captured by Google. Yahoo is only around 17%, MSN/Bing is around 10% and the rest is captured by all other search engines and associated.

Branding Bangladesh in Tourism TripBD Comes Live by Ebizzsol

2009-07-12T23:08:00.002-05:00

TripBD is the first interactive portal for a broad range of hotels and tourist destinations in Bangladesh starts its official journey at 7th July 2009. Travelers from across the world will now be able to search for a hotel, write their travel experience and share it amongst the local and foreign visitors through the community. In the long run this unique portal will create a platform for all the hotels and tourist destinations in Bangladesh

What is it?

www.tripbd.com, a product of Electronic Business Solution Limited (eBizzSol) is a new hotel and tourism portal for users around the world. It is the country’s first interactive portal to allow search, share, suggest and other interactive facilities for all hotels to provide highest level of accessibility to more than 10,000,000 local and foreign interested users who continuously look for authenticated accommodation information. About three hundred (300) hotels, motels, resorts were visited and about eight thousand (8,000) photos were collected to provide a complete range of information for the tourists.

Vision & Mission:

The vision of TripBD is to create a unique platform for tourism industry in Bangladesh by introducing knowledge base to disseminate information, promote tourist destinations and thus contribute to the GDP of country. This initiative and effort would definitely impose a positive Brand Image for Bangladesh.

The portal is primarily launched with initial concentration on hotel information and travel tips of prominent tourist destinations, its mission is to gradually emerge as the largest tourism portal of Bangladesh incorporating all the stakeholders of this sector.

Services & Features:

The portal will work as a common platform, integrating all the hotel information in one place.
Users can choose or search for a hotel according to their need or budget. In order to provide authenticated information, eBizzSol sent their own representative to collect all these information rather than waiting for the hotels to be listed with them.
Travelers can write about their hospitality experience with the hotels, and can share their liking or disliking about a hotel based on which one can suggest his/her friends.
A tourist can also write about their travel experiences as featured articles, upload corresponding photos and videos of the trip.
Apart from prominent tourist destinations like Cox’s Bazaar, Saint Martin Islands, the site will suggest and promote other tourist destinations like Moynamoti, Mahasthangarh etc. to potential local and foreign tourists.
24 / 7 dedicated call center to facilitate users’ travel related queries.
Users can join a community of travelers to share information amongst thousands of visitors directly promoting the hotels as well as the tourism industry in Bangladesh.

Future Integration:

This unique platform will incorporate the online booking and online reservation facility in future, upon availability of online transaction facilities, which will drastically reduce processing time and increase number of visitors in the country.

About eBizzSol

Being fanatically customer driven, eBizzSol envisions becoming a global leader in providing Information Technology Enabled Services by delivering ultimate satisfaction for a constantly increasing local and offshore client base. Since its inception in 2005, ebizzsol has been harnessing the latest internet tools and placing them in the hands of the industry’s cutting edge talents to offer world class quality solutions. Nobody can match its expertise, quality or exceptionally high level of customer service and satisfaction.

Rasel Chowdhury – Professional SEO, SEM Specialist & SEO Consultant Dhaka

2009-07-12T10:56:00.025-05:00

I am Rasel Chowdhury, having a graduate degree in Computer Science. Now working in the field of search engine optimization (SEO) & online marketing fields over the last few years in Bangladesh.

I am just for web, for this my blog is ras4web :) . I am a very lazy guy in my personal life, but very busy with Web life. Always try to get updated with SEO, SEM and search engine industry related trends.

Have a solid background in how search engine operate, search engine guidelines and many factors that control search engine ranking to deliver a website to the higher position into organic search engine result pages (SERPs).

I don’t feel that I am a SEO expert, but constantly trying to update my knowledge of SEO, SEM expertise, for this always try to follow some pioneer world leading SEO expert.

I am involved with SEO strategy planning for old & new started websites, online marketing and PPC advertising solutions to any small to big sized businesses. Have established some demonstrated website traffic generating online marketing methods.

I am also a pro blogger in the niche of SEO strategy, Internet marketing, website design, user experience, website usability etc. When feel free just try to write here to pass some boring time and discovering new learning topics.

In personal, I am waiting for my alien. She will come from the sky and will fly me in an unknown time :)