Right Internet Marketing Channels for your Business

An investor comes to you with vast amount of money to invest in a single Internet marketing channel to promote his business/product. Then which channel will you go? Truly speaking it is not very easy to select marketing channel. From the strategic point of view you have to know about company’s present situation and target situation. Knowing the goal/answers you can easily select channel of marketing opportunities. Here is a checklist to choose which Internet Marketing Channel is right for Your Business.

Display Advertising – Placing ads on niche related third party websites to generate traffic and the goal of make branding.

Email Marketing – The method of gathering email address from potential leads or business people and delivering email messages to notify product update or marketing.

Pay-Per-Click Advertising (PPC) – The process of bidding for placement at search engine’s sponsored page to gain visibility when relevant quires are performed.

Search Engine Optimization (SEO) - SEO is the practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines and earning better rankings in the "organic" results of the major search engines.

Online Public Relations - Public relations is mainly a function of reputation management and presence in media in order to earn branding and traffic.

Affiliate Marketing – The process of promoting or selling your products through third party sites by making a partnership.

Social Media Marketing (SMM) - The process of leveraging social media platforms to earn visibility and traffic. Social media marketing, while its concept and fundamentals have been around for a while, has changed remarkably now this time. Social media optimization is only effective if a marketer can convince others to link to material, not by asking, but by creating fantastic content.

Viral Content Campaigns - The processes of generating creative content that will help spread your branding/marketing message and earn traffic. The true power of a viral message derives from its ability to spread rapidly, naturally and without encouragement. To a marketer, this is bliss – rather than forcing or re-enforcing a concept, their work is done for them by the very people they hope to reach.

Conversion Rate Optimization (CRO) - The method of improving the path from landing page to conversion to get more leads/signups/customers.

The chart below represents the opinions of Rand Fishkin from SeoMoz and his interactions with other marketers only. From this chart we can easily predict the cost of marketing channel with effort to gain return of investment (ROI).